Leveraging a diversity of members, networks, and expertise to offer diverse nature experiences for a diversity of South Africans and visitors.
Co-creating and facilitating immersive walks, trails, bushcamps, retreats and discovery journeys that reawaken sensory awareness, connection and belonging.
Enabling joint advocacy and outreach with clear messaging around humanity’s need to “remember our nature” in order to rediscover our belonging with Earth and each other.
Fostering a peer-endorsed “Masiyembo Ethos” as a new standard for the nature experience sector that supports health and wellbeing through connection and community.
Facilitating collaboration between members to support skills and knowledge exchange, and access to funding opportunities and relevant resources.